Hyōgo is a Japanese prefecture in the Kansai region of the country’s main island, Honshu. 

Fun facts:

- 70% of Japan’s match production is in Hyōgo.

- incense blending is a traditional craft in Hyōgo 

So the clever crew at hibi combined the two and created self lighting incense sticks! 

Painstakingly trialed and refined over 3 years, hibi (meaning ‘days’) incorporates natural paper fibers, wax and charcoal into meticulously balanced incense powders, creating a strikable, matchless incense stick which burns safely resting on its own reusable custom pad without the need for a lighting device.

In additon to hibi's core collection are:

deep - three considered new fragrances which reach create mystery and luxury, with dry, woody and exotic aromatics reaching for something beyond the familiar.

garden - fragrances that invite us to an imaginary garden of blooming flowers, to find a moment of enveloping euphoria in everyday life.

This starter pack includes 8 hibi incense sticks, with one reusable burning pad.

mimosa (garden scent)

a flower that tells the coming of spring. To feel happy being wrapped with its gentle sweetness that reminds us of twinkling sunlight.

peony (garden scent)

peony blooms in full glory like a noble queen.
Fresh and sweet fragrance adds splendid colours to your living space.

japanese wisteria (garden scent)

graceful wisteria has been read in tanka poems from old times.
Fragrance of refined elegance with a touch of Japan.

cedar wood (deep scent)

reminiscent of the crisp dry air of a cedar forest, this woody fragrance calls forth strength and stillness, with enlivening clean and subtly sharp spicy notes.

oakmoss (deep scent)

a beautiful balance of sweet green moss and aged timber tones, this soft blend conjures a sense of new growth and rich, earthy warmth.

ambergris (deep scent)

scenting the air with complex oriental sweetness, cut with rich, smoky wood notes, ambergris evokes a dramatic and seductive ambiance.

japanese cypress (traditional scent)

from the prized Hinoki wood which is used in temples and shrines, Japanese cypress has a distinctive smooth, dry and smoky aroma, with none of the harshness of other evergreen fragrances.

lemongrass (modern scent)

refreshing aroma with dry grassy notes, this subtly cleansing and revitalising scent balances bright citrus with a hint of earthy greenery.

lavender (modern scent)

elegant floral fragrance, the aroma of lavender invites relaxation and rest with its classic warmth. Lavender is an ideal choice for soothing the nervous system and as part of your evening wind-down routine.

citronella (modern scent)

with its fresh and bright citrus notes, this lovely, light fragrance is ideal for revitalizing your living space. Insects don’t seem to like it but humans do, so it’s also perfect to pack for travel.

yuzu (modern scent)

a lively, warm citrus aroma imparting notes of sweet mandarin balanced by crisp, dry grapefruit. This is a popular scent to clear the mind and relax the body all year round.